Biology, How Body Shape Affects Heat Loss Essay Example for Free

Biology, How Body Shape Affects Heat Loss Essay Introduction Small organisms have a surface area that is large enough, compared with their volume. As a results they lose heat rapidly when the environmental temperature is lower than their body temperature. However when the animal gets bigger their volume increases at a larger rate than their surface area, so the surface to volume ratio decreases. Adaptations help organisms to survive in their habitats. Adaptations can be structural, behavioral and physiological. Cold resistant organisms evolved in various ways to cope with very low temperatures. Some animals hibernate, take shelter or migrate to warmer countries. Others, such as Antarctic seals have warm fur and a thick layer of fat for insulation. Antarctic seals are adapted to live in the sea and on the land. They’re big mammals which can survive in the cold and are adapted to not lose heat. For example in comparison to their bodies their heads are really small which decreases the heat loss. Also they have a large and thick layers of fats which insulated the animal on land and in water. Their fur is another characteristic that helps the seal to stay warm. The seal’s black skin reduces heat loss as it absorbs light from the sun and it does not reflect it. Another example of Antarctic animals is a penguin. They have a compact shape, low surface area to volume ratio to reduce heat loss. They also have very thick specialized feathers and a layer of fat which is used for insulation. An example of an animal which lives in hot environment is a desert tortoise. They can be active during the day or the mornings and evenings, it all depends on the temperature. They burrow under the sand to protect themselves from extreme hot temperatures. They can survive without water for nearly a year, they are able to obtain water from their diet as well. They can withdraw their head, legs, and tail into the shell providing themselves protection against other animals, mainly predators. Another example could be the fennec fox. They have large ears, which are 15cm long, those help the fox to lose heat on hot days in the desert. This fox is the only carnivore living in the Sahara desert, and they’re able to survive without free water. They kidneys are adapted to limit water loss. Their burrowing lifestyle helps t decrease the water loss. The thick fur helps insulate them from the cold deserts nights. They sandy fur helps to reflect the heat, and also provides excellent camouflage. The thick fur on the soles of their feet insulates against the hot sand of the desert. Hypothesis: As the surface area of the beakers will increase the time taken to lose the heat from 50 to 40 degrees will decrease. Method: Equipment required: 3 different size beakers like shown in Figure 1, thermometer, timer, ruler and measuring cylinder. 1. Pour 50ml of hot water in one of the beakers, it has to be above 50 degrees. 2. Place the thermometer into the beaker with the hot water in it. Check the temperature, if it’s above 50 degrees wait until it gets to 50. If it’s under 40, heat the water again. 3. As soon as the temperature it’s at 50 degrees, switch on the timer and wait until it gets to 40 degrees. Record the time. 4. Before pouring the water away measure the height of the to the point where the water reaches and the diameter, so the surface area can be calculated. 5. Repeat the entire experiment for each beaker.

Selling Your Used Car Essay -- essays research papers fc

Process Essay Thesis: The majority of the American population has very little, or no understanding of the used car trade. A simple understanding on when and where to sell, how to get your car ready, writing a classified ad, negotiating, and making a contract.   Ã‚  Ã‚  Ã‚  Ã‚  With consumer demand rising and supply constrained by several factors, including the tendency of new-car owners to hang on to them longer, prices for used vehicles have been climbing steadily. According to one recent study, nearly three times as many shoppers now want to buy a used, rather than a new, vehicle. (Dalglish)   Ã‚  Ã‚  Ã‚  Ã‚  In trying to find the perfect buyer, your options include: new-car dealers, used-car dealers, and friends and strangers. New-car dealers are generally eager and ready to buy. They are incredibly picky about every aspect of a car’s condition. New-car dealers will be choosy about the make and model, preferring newer models in relatively good condition.(Makower) They will pay a relatively low price for the car. Used-car dealers are also eager to buy and incredibly picky about every aspect of a car’s condition. But they aren’t very choosy about the cars they buy. However, they will pay a rock-bottom price for the car. Friends and strangers are usually eager and ready to buy. They will be much less picky, and rely more on your word for information. They will be choosy about the car, but will already be interested in the car through your ad. You will get the best price, through negotiations, but you have to work harder. The best time to sell is in t he springtime when the weather turns nice. Other good times are in September when kids are going off to college; and in the dead of winter, when there is no competition.   Ã‚  Ã‚  Ã‚  Ã‚  It is possible to turn the average used-car into a saleable commodity in just a few hours. You should dress up your car, regardless of the condition you normally keep it in. You want to make it clean, neat, and even smelling nice. You must do this to the entire car, inside and out, from one end to the other. Most car buyers understand that appearance is a good indicator of how well someone treated the car overall. Nine important steps to take are: washing and waxing, painting and touching up, cleaning your tires, a thorough cleaning of the interior, gather all the important documents, steam... ...importantly, make copies of everything you sign. The bill of sale is the basic car-buying document that records the transaction. The following should be included: the date of the sale, year and make and model of the car, state registration, VIN number, odometer reading, amount sale is for, extra conditions, and the buyer’s and seller’s names and addresses and phone numbers. Make sure that each party gets a copy of the bill of sale.   Ã‚  Ã‚  Ã‚  Ã‚  A large percentage of the population uses the automobile regularly. The majority of the population, over 90%, has little or no understanding of the car buying art. (Robertson) Many people feel that selling their car themselves can be a real hassle. But, if you can realize that you will get several hundred dollars more than what a dealer might offer you, it just may be worth a little effort and time on your part. Works Cited Dalglish, Brenda. â€Å"Better Than New: used-car prices jump as consumer demand grows.†   Ã‚  Ã‚  Ã‚  Ã‚  Maclean’s 10 Jul. 1995: 22-24 Makower, Joel. How to Sell a Used Car. New York: Perigee Books, 1988. Robertson, C.B. How to Deal on an Automobile. Lyons: Blue Mountain Publisher, 1988.

Warwick Castle

Warwick Castle Robert Craven and Stuart Chambers ‘Warwick Castle – the finest mediaeval castle in England. ‘ INTRODUCTION The Stratford-on-Avon and District Hotels and Caterers Association (SCATA) publishes a brochure which has described the Castle as follows; â€Å"This magnificent ancient Castle, situated at the very centre of England, is a treasure house of great beauty and splendid, rare quality collections of pictures, furniture, furnishings and an outstanding collection of arms and armour which bear witness to the power and influence of the Earls of Warwick down through the centuries.The beautiful grounds landscaped by Capability Brown, where peacocks roam freely, are a delight in all seasons. . . Excellent catering facilities are available all year round to suit every pocket and disposition, as well as several gift shops† Warwick Castle is less than two hours by road from London with easy access from all major cities by motorway, road and rail. This e xcellent infrastructure allows the area to be part of the itinerary of any visitor to the UK.The County of Warwickshire is lyrically described in the SCATA brochure: â€Å"Stratford-an-Avon and Shakespeare's Country. When you think of England, and the very best of England, you are probably thinking about this fascinating region. Here in this most English of English landscapes, the broad rolling sweep of the Cotswolds, the classic half-timbered villages of the Vale of Evesham and leafy Warwickshire, there is an unparalleled variety of attractions.The birthplace of the world's greatest dramatist, William Shakespeare; the finest mediaeval Castle and most-visited stately home at Warwick; England's most magnificent palace at Blenheim; and the world's most famous theatre in Stratford† THE CASTLE The Castle is part of the Tussauds Group, a wholly-owned subsidiary of Pearson plc, which also owns the Financial Times Group and Royal Doulton among other varied interests.The Tussauds Gro up runs entertainment centres that include: Madame Tussauds, the famous waxworks in Baker Street, London; the London Planetarium and Laserium; the Royalty and Empire Exhibition at Windsor; Alton Towers, the UK's only world-rated leisure park; and Chessington World of Adventures and Zoo. The Castle's General Manager, Martin Westwood, works in the stately home, from a majestic suite of offices overlooking the grounds.He is enthusiastic about the Castle both as a building steeped in history and as a business. In the relaxed atmosphere of his office, where he is surrounded by portraits and old paintings of the Castle, he refers to it as ‘a brand leader' in stately homes for it is in the top five most visited historic sites that charge entry fees (see Table 1).Table 1 Historic sites attracting more than 300,000 paid admissions 1 Tower of London 2 Roman Baths and Pump Room, Bath 3 State Apartments, Windsor 4 Stonehenge, Wiltshire 5 Warwick Castle 6 Shakespeare's Birthplace, Stratfor d 7 Leeds Castle, Kent 8 Hampton Court Palace, near London 9 Tower Bridge, London 10 Blenheim Palace, Wood stock, Oxford 11 Beaulieu, Hampshire 12 Cutty Sark, Greenwich, London 13 St George's Chapel, Windsor 14 Anne Hathaway's Cottage, Stratford 15 HMS Victory, Portsmouth 16 Mary Rose, Portsmouth 17 Royal Pavilion, Brighton 18 Chatsworth House, Derbyshire 19 Hever Castle, Kent 20 Fountains Abbey, North Yorks.Paid admissions (000s) 2298 950 855 703 685 604 540 525 528 517 493 411 372 365 340 333 314 306 303 300 As you pass through the ticket office from the large car park you catch your first view of the Castle. The view truly takes your breath away and fully warrants the description given by Sir Walter Scott in 1828: ‘the most noble sight in England'. MARKETING Marketing Manager, Sarah Montgomery, is another enthusiast of the outstanding beauty of the Castle.Discussing the marketing of the business she considers that the Castle's unique selling point must be that carried on al l the promotional material: ‘Warwick Castle – the finest mediaeval castle in England. ‘ But she does not discount the Castle's unique state of preservation, the breadth of attractions it offers, its location on the banks of the River Avon or its thousand-year span of history. In the year 1068 the first castle was built at Warwick and since that time it slowly developed into a mighty stronghold and later a grand mansion befitting the station of a high ranking nobleman. . In November 1978 the present Earl sold Warwick Castle and its contents to Madame Tussauds of London. The Castle's marketing team recognised that the Castle attracted a diverse audience, each segment of which wanted different things from a visit. So in targeting audiences the team had to decide whether it was trying to sell the Castle aspect, the stately home aspect or the gardens. It was felt that all three areas attracted different audiences and conjured up different expectations.Research had esta blished that from the public's point of view ‘castles' were not associated with grounds and formal gardens, and neither were they associated with the notion of being someone's home. On the other hand, stately homes were associated with grounds and gardens but were felt to be formal and museum-like, with ropes keeping the public away from the interesting areas. So, was the ‘most visited Stately Home in Britain' really a castle, or was the Castle also a stately home? This conundrum had to be solved.The Castle management has a deliberate policy of charging one overall admission charge for all areas of the Castle and Grounds open to visitors. In the past they had considered charging separate admission prices for the Castle and the Grounds but this, it was felt, would confuse the customer. (See Figure 1 for price and attraction details. ) The Castle regularly has detailed market research questionnaires compiled by an outside company. Sarah said that market research is taken v ery seriously by the team: â€Å"On average, overseas visitors represent 42 per cent of the total.Twenty-five per cent of our customers seem to come in groups of greater than 20 and these groups are predominantly from overseas. On the other hand, 58 per cent of visitors come from the UK, of which roughly half come from within a 100 km radius of the site. Another interesting point is that 25 per cent of all customers are repeat visitors which we feel reflects the popularity of the Castle. With UK visitors 33 per cent are repeats. Of the nonlocals, that is UK residents from outside the 100 km radius, 78 per cent stay overnight in the area and the remainder have travelled over 100 km to visit the area for the day.With the recent opening of the M 40 motorway into London (approximately180 km} it is felt that travel time may be a more important factor to consider than distance travelled in kilometres† Figure 1 Admission Rates and attractions at Warwick Castle The data are collected over a period of days, and the market research reports sent to Sarah include not only the profile of visitors but what parts of the Castle they visit. The popularity of various parts of the complex varies according to how busy the site is. For instance, on a quiet day 87 per cent might visit the Private Apartments, but on a busy day this igure drops to 68 per cent. Likewise, during one such busy period, the visitors to the Woodland Gardens increased from 17 per cent to 20 per cent, to the Mound from 46 per cent to 52 per cent, and to the River Island from 34 per cent to 40 per cent. On average, visitors stayed on the site for three hours. Coach parties tended to visit for three hours, probably because the Castle was part of a full-day, tightly scheduled excursion that included other nearby tourist attractions. Competition for the paying tourists' disposable cash was quite fierce in the area, it was felt.Other sites competing for the ‘leisure pound' were the Black Country Muse um, Drayton Manor (Adventure) Park, West Midlands Safari Park, Cadbury World, Blenheim Palace, Alton Towers Theme Park, Ironbridge, Stratford’s Shakespeare and Chatsworth House in Derbyshire. In the Undercroft Restaurant marketing researchers overheard an elderly professor in conversation with a friend he had encountered in the Castle grounds: â€Å"I came early in the morning to avoid the rush. Any major historic tourist site is going to be heaving by midday in the summer and personally I hate all the queuing and tourists with cameras and all that.I got here at about 10 a. m. when the place opened this morning. I was able to enjoy the pure magic of the building with relatively few other people around. By lunch-time the queues were what I felt to be unreasonably long, but it is August and this must surely be their peak time here. I do wonder, for instance, should they not encourage more visitors out of season and what about allowing people to visit early morning or in the ev ening to avoid the lunch-time crush? † MANAGING DEMAND Warwick Castle brochures show a wide variety of activities that supplement turnover outside the peak season.According to Sarah, this literature was intended ‘to push up the shoulders of demand': Every Friday and Saturday evening the Undercroft provides the setting for splendid five-course mediaeval banquets recreating the eve of the Battle of Agincourt. . A special events calendar has been published (see Figure 2). The Warwick Arts Festival uses the Castle as a venue in the evenings for a week in July. Exclusive tours of the Castle, and separately of the Gardens, are run by experts for pre-booked groups.These are available during the periods October to March, and March to November respectively, except during school half-term holidays and bank holidays. †¢ †¢ As a profit centre for the Pearson Group, the Castle is given targets that increase at a rate exceeding inflation. From these, prices are derived based on product developments, the prices that competitors are charging and known external factors that may affect demand (such as exchange rates and elections! ). The Castle expected between 700,000 and 800,000 visitors in the next year and profit projections were made based on these estimates.All catering facilities are run by the Castle, recognising franchising to another company would result in lost control and reduce potential to participate in profitable activities. Martin Westwood commented on fluctuations in demand: â€Å"Staffing varies relatively little with demand. It is felt that once the basic positions around the Castle are attended by staff, there is little that an additional staff member can provide. Winter weekends attract more visitors than winter weekdays, such that Saturday and Sunday combined turnover is the same as the other five days of the week put together.In summer things are more even, a Saturday or a Sunday being equivalent to two weekdays, although Sunday is usually busier than Saturday† Figure 2 Warwick castle Special Events Calendar BUSINESS OBJECTIVES Martin is clear that the Castle's prime objective is ‘to achieve growth in earnings per share for its shareholders'. At the same time he emphasizes the sense of responsibility the management feels ‘as custodians of this precious monument' to work within it and use integrity and sensitivity at all times. Hence all signs, directions and facilities take a very low profile. Flashing neon lights are not the order of the day!Sarah Montgomery commented on the need to underplay the commercial side of the organisation: â€Å"Coca-Cola have offered us a sponsorship deal. They will give us money for a particular project which will increase our revenue and also the number of visitors we are getting. The problem is that Coke is the epitome of youth and fizz while the Castle's target market is adults ABC 1, average age somewhere around 45! So how do we pull this deal together? â⠂¬  It is the ‘integrity' of the business in which the management take pride. It is not any business site but a very special building that is loved and cherished by the staff.Their constant concern is how to run a business from the Castle without destroying the charm and romance of the buildings, and without covering it with obtrusive signs and facilities. All staff are very polite and courteous and, though they are available to the public, tend not to interfere with the customers' visit. In fact they blend in with visitors as they wear little that suggests they are actually staff. And when the Castle is relatively empty of visitors it has a really enchanting atmosphere. PERFORMANCE Evaluation of the performance of the business has difficulties.On the one hand, queues are an obvious problem (see Table 2) but then the customers do not seem to mind too much! Above all, the business is going from strength to strength, and achieving healthy profit performance. So, while the criti cisms have to be noted, management has been achieving the high returns and growth that the shareholders require. Table 2 Observations of queuing and flow, Tuesday afternoon Queue to Private Apartments (number of people) 1. 00pm 130 1. 20 147 1. 40 128 2. 00 153 2. 20 132 2. 40 119 3. 00 137 Flow through doors to Private Apartments (number of people) 1. 00-1. 20 104 1. 20-1. 40 113 1. 40-2. 0 107 Flow from Private Apartments and State Rooms (number of people) 1. 00-1. 20 127 1. 20-1. 40 117 1. 40-2. 00 121 Queue to Rampart Walk 0-20 people at anyone time Number of people entering Rampart Walk 1. 40-1. 50 174 Queue at top of ramparts to get down (number of people) 6 minutes 63 Martin Westwood was defensive on the question of queues: â€Å"What popular tourist attraction doesn't have queues, and in any case, the queues here move pretty quickly. If we get queues for one part of the Castle we simply put out a sign suggesting people move on to the next attraction, although, to be frank, that doesn't really work.You see, the trouble is, that once people see a queue they don't want to miss out so they still join on the end of it. Our marketing questionnaires (see Appendix 1) suggest that we've got the operation about right, but there's always room for some improvement† The Professor in the Undercroft Restaurant had raised several issues connected with this: â€Å"The Castle really is in a unique condition of preservation. It's truly marvellous but I wouldn't seriously consider visiting it in the peak season. I just happen to be in the area because we're going over to Stratford tonight to see Twelfth Night at the Royal Shakespeare Theatre.I'm really looking forward to it! I wonder why they don't have off-peak rates for those not visiting around midday and maybe open earlier and close later. I would be more than happy to spend more time on the site if it weren't for all the other tourists everywhere. And another thing, couldn't they do a package deal with the th eatre at Stratford? I'm sure a lot of visitors here also go there. In fact, I would pay a premium price to have the Castle almost to myself. For instance, I'd find it simply delightful to sip a Pimms or a gin and tonic in the grounds as the sun went down.I know that I am rambling but I am sure there's a way to re-jig the prices so that the site basically generates more income throughout the year. And even if you say they do things out of season I've not heard about them, so what's the use of publicity if it doesn't reach the people that want to spend money? † Sarah Montgomery, mindful of the need to keep a close eye on customers' diverse requirements, often talked to individuals at the exit. A transcript of one such encounter is reproduced in Appendix 2.APPENDIX 1 MARKETING QUESTIONNAIRE OF RANDOM SAMPLE OF PEOPLE LEAVING WARWICK CASTLE Age range 0-5 6-15 16-25 26-35 36-45 46-55 56-65 66+ 7 37 27 25 34 17 20 33 Area of origination Local (within 100 km) UK (outside 100 km) Euro pe (excl. UK) USA/Canada S. America Australia Africa Asia Other/unspecified Length of stay in area Day trip 1-3 days 4-7 days 8+ days Method of transport Coach trip Own transport Hire car Public transport Other (bicycles etc. ) 37 27 25 47 3 11 5 14 2 96 50 13 5 96 74 31 20 12 Did you find that you had to queue very much? Yes 186 No 12 No comment 2 Did you feel that the queues were the same as other large tourist sites?Same 190 Better 4 Worse 6 Did you visit†¦? State Rooms and Great Hall The Private Apartments The Watergate (Ghost) Tower The Armory The Dungeon The Torture Chamber The Gatehouse and Barbican 191 190 31 104 193 183 87 Guy's Tower, the Rampart Walk and Clarence Tower The Victorian Rose Garden The Peacock Gardens The Conservatory The River Island Foxes Study and Cedar Walk Pageant Field The Mound Refreshment Stall Stables Restaurant and Tearoom Undercroft Restaurant The Bookshop Did you.. .? Bring your own picnic Did you see the Red Knight Did you buy a brochure How long have you spent at the Castle? hours Is this your first visit? Yes No Would you visit again? Yes No Maybe Don't know 186 103 117 102 57 31 101 54 118 52 71 62 32 81 99 5 67 75 37 16 148 52 144 31 23 2 APPENDIX 2 TRANSCRIPT OF A CONVERSATION WITH A VISITOR Christabelle Trymko, Oldbury-on-Severn, Gloucester ‘We got here at about midday. We came up for the day from Gloucestershire. It was quite a good trip and the kids behaved themselves in the car. We had heard a lot about the Castle from some friends who have just moved up to Stratford, which is just down the road from Warwick. ‘The Castle's in superb condition!You don't know what it's going to be like until you get past the ticket office and it really is amazing. It has been kept in impeccable condition, and the gardens are beautiful as well as being far less crowded than the Castle. ‘There were too many people in and around the Castle. The queues were an irritation but I parked my husband in the queue and too k the kids elsewhere until he was near the front and then we joined him. I think a few people got upset because we seemed to be pushing in, but I'm not prepared to wait with three children in long queues in the sun.Mind you, it's nothing like the queues at Madame Tussauds in London, they really are crazy. ‘I didn't realise quite how big the grounds were. If I had known I think we would have spent longer at Warwick Castle and made a full day of it. We should have come here at about ten and then spent the whole day here. That way the queues inside the Castle would have been shorter for us. The grounds are lovely and they've got special picnic areas which I thought was a nice idea. (I wish we'd brought a picnic. ) Mind you, it does seem to be more than a bit light on entertainment for the kids. Nicky loved the man with the wonderful moustache dressed up in full Crusader uniform on the horse. He was very good with the kids. Nicky also liked the waxworks in the Private Apartments p lace. The queue wound its way up, down and around the place but apart from mild feelings of claustrophobia (that's my problem, I suppose) it went at about the right speed and I guess it lasted a bit under an hour. Oh yes, the Rampart Walk, they ought to warn you about just how many stairs you have to climb. I mean, I know there is a sign but you don't take it seriously, do you!You go up and up and then there's that great spiral staircase up the inside of that tower, I won't do that again in a rush! But it was worth it for the view. ‘All in all it was a good day. More interesting than the average castle and not full of the usual touristoriented rubbish associated with tourist attractions. The commercial side is very much underplayed and I like that. You don't feel obliged to buy ice creams and tee-shirts and pencils and tea towels. Maybe some of the signs were a bit too discreet – we had to ask where the toilets were – but it makes a pleasant change. Also I like t he one price for everything. At other places, I object to paying an admission charge and then paying on top of that for particular attractions. You always feel mean if you don't pay up, and then you also feel that you might be missing something. No, I'd recommend the place and it's so much less hassle than the tourist places in London which you almost feel obliged to visit every so often. ‘ This case is from: Cases in Operations Management (Second edition) Johnston, Chambers, Harland, Harrison, Slack, FT Prentice Hall 1997

The Sociology Of Deviance, Kai T. Erikson - 1563 Words

Among any community there is a set of boundaries that must be respected under penalty of being labeled as deviant. Consequently, a community will create agencies of control in order to punish and fight against all the forms of behavior considered as deviant. In his Study in the Sociology of Deviance, Kai T. Erikson defends the point that deviant forms of behavior are a natural and beneficial part of social life. One of his main arguments is that, in our modern society, â€Å"the agencies of control often seem to define their job as that of keeping deviance within bounds rather than obliterating it altogether† (Wayward Puritans 24:2). Now, what if society gave to its agencies of control the role of annihilating deviance? What if the set of†¦show more content†¦It is a perfect example because the story takes place in an environment of integral conformity and describes a scene of pure deviance where Vonnegut’s disseminated strong messages. By analyzing Vonnegutâ⠂¬â„¢s short story with the help of both â€Å"The social animal† by Eliott Aronson and â€Å"Wayward Puritans† by Kai T. Erikson we will point all the wrong aspects of perfect conformity in a first paragraph. And, in a second paragraph, we will discuss more about the importance of deviance by analyzing the last scene. Across the whole text we have information that makes us deduct how absurd life turns out to be when everyone ends up being equal in every way. For example as the text states, April drove people crazy for not being springtime yet. Or also, George and Hazel’s lives turned out to be just an eternal moment of amnesia: since George is endowed of an intelligence superior to the norm, he has to wear a mental handicap radio in his ear that emits a sound to erase his thoughts every 20 seconds or so. In other words, because of the new Amendments, George leads a life comparable to one of goldfish who is wondering in his fish tank. 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